How Do You Search Online?

It’s something that we almost take for granted – when we search for something online, we expect to find the results immediately. However, the way that I search can drastically differ than how my co-worker, Sydney searches or even how… Read more »

SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

How Content is the Foundation of SEO

I recently attended INBOUND 2015 where thousands of inbound marketing agents gathered and caught a presentation by Chad Pollitt, the Co-Founder of Relevance and he said, “SEO is not something you do anymore, it’s what happens when you do everything else… Read more »

Yahoo Gemini: Find the right customers, in the right place

Let’s just start from the beginning, shall we? Yahoo Ad Manager was Yahoo’s initial advertising platform which acted as a simplified plan for advertisers to buy and manage native ad products like image ads and sponsored posts. Yahoo Ad Manager was all fine and… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Webmaster Tools has Changed

Google Webmaster Tools has Changed

What’s Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. This is a smart move on Google’s behalf to get more people involved with their brand and better understand the platform. In… Read more »

No Bing Left Behind

No Bing Left Behind

Not so fast Google, don’t forget about Bing!  Google may have had first dibs on the whole Authorship idea, but Bing is making sure they don’t get left behind with their own form of Authorship. Bing’s Authorship appears in their… Read more »

Why You Need to Set Up Google Authorship Today

Why You Need to Set Up Google Authorship Today

What will Google think of next?  They sure seem to have an answer for everything, and their most recent answer has been Google Authorship. Ring a bell?   You may have read an article online and wondered who wrote what… Read more »

Protecting Yourself Against Negative SEO

Protecting Yourself Against Negative SEO

In the past, choosing a good SEO company was pretty much all that was necessary to guarantee that your website would be in compliance with Google’s webmaster terms. If that company followed the rules, you were in the clear. Well,… Read more »

Over-Optimization Gets a New Name: Penguin

Over-Optimization Gets a New Name: Penguin

Whether Google had one of Batman’s nemeses on the brain when they named their most recent algorithm change, or just wanted to keep with the black-and-white “P” animal theme they’ve been working with since the Panda update, we may never know. What we do know, is that approximately 3.1% of all queries have been affected by the Penguin update, which until now was simply called the “Over-Optimization Update.”