How Do You Search Online?

It’s something that we almost take for granted – when we search for something online, we expect to find the results immediately. However, the way that I search can drastically differ than how my co-worker, Sydney searches or even how… Read more »

SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Webmaster Tools has Changed

Google Webmaster Tools has Changed

What’s Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. This is a smart move on Google’s behalf to get more people involved with their brand and better understand the platform. In… Read more »

Have You Checked Your Hat Recently?

Have You Checked Your Hat Recently?

Black hat, white hat, grey hat – they might sound like terms straight out of a fashion magazine, but in reality they’re most often used to describe the type of web marketing services that a company provides. Basically, it’s shorthand… Read more »

JC Penney Puts On Its Party Dress: Google Time-Out is Over

JC Penney Puts On Its Party Dress: Google Time-Out is Over

Sometimes when you’re bad and you get caught, you’re punished. JC Penney experienced this with Google back in February, when the retailer’s search engine optimization (SEO) practices were deemed questionable. Google investigated a claim in The New York Times and… Read more »

Is Google to Thank for Decision Engine’s Infinite Wisdom?

Is Google to Thank for Decision Engine’s Infinite Wisdom?

A recent Google sting operation involving illogical inserted search results has asserted that Bing uses Google data to make their search results more relevant, a claim Bing isn’t denying. Bing has reported the use of opt-in Google clickstream data, along… Read more »

2011: Ringing in the New Year

2011: Ringing in the New Year

In the past year, we at Customer Magnetism have had a lot of fun exploring the ins and outs of search engine optimization, social media and other Internet news on our weekly blog. As the new year rolls in, we… Read more »

Local Marketing Expo: A Look Back

Local Marketing Expo: A Look Back

With 4 keynote speakers and 67 breakout session panelists, the day focused on how businesses can improve their local marketing strategies and better spend their advertising dollars. There were plenty of tips and tricks from the experts. The day’s topics… Read more »

Chamber of Commerce Seminar: Finding Your Mobile Audience

Chamber of Commerce Seminar: Finding Your Mobile Audience

If you are in Southeastern Virginia next week, check out the Hampton Roads Chamber of Commerce monthly Business Education series seminar. Customer Magnetism’s web developer, Lindsay Martin, will be speaking on May 27th about “Finding Your Audience in the Mobile… Read more »

Social Media Stats You Should Probably Know About

Social Media Stats You Should Probably Know About

Still not convinced that Social Media is not only here to stay, but here to change the way we do business? Well here are some international stats to blow your mind: There are 1.5 million business searches daily on YouTube,… Read more »

5 “DUH” Tips for Social Media Marketing

5 “DUH” Tips for Social Media Marketing

Social Media Marketing, often lovingly shortened to SMM by us SEO types, is kind of the cool new kid in class. There is nothing really too new about it, but these days more and more SEOs and internet marketers are… Read more »