Yahoo Gemini: Find the right customers, in the right place

Let’s just start from the beginning, shall we? Yahoo Ad Manager was Yahoo’s initial advertising platform which acted as a simplified plan for advertisers to buy and manage native ad products like image ads and sponsored posts. Yahoo Ad Manager was all fine and… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Webmaster Tools has Changed

Google Webmaster Tools has Changed

What’s Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. This is a smart move on Google’s behalf to get more people involved with their brand and better understand the platform. In… Read more »

Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out… Read more »

Protecting Yourself Against Negative SEO

Protecting Yourself Against Negative SEO

In the past, choosing a good SEO company was pretty much all that was necessary to guarantee that your website would be in compliance with Google’s webmaster terms. If that company followed the rules, you were in the clear. Well,… Read more »

Have You Checked Your Hat Recently?

Have You Checked Your Hat Recently?

Black hat, white hat, grey hat – they might sound like terms straight out of a fashion magazine, but in reality they’re most often used to describe the type of web marketing services that a company provides. Basically, it’s shorthand… Read more »

CM Launches Fresh Redesign + Video

CM Launches Fresh Redesign + Video

Customer Magnetism is excited to announce that as of Friday, you can see our fresh new look along with a super-cool animated video about our services! Why the new look? While our new look is not a drastic overhaul, our… Read more »

MediaFest in Norfolk This Week

MediaFest in Norfolk This Week

Customer Magnetism will sponsor MediaFest 2011 on Thursday, Feb. 24 at the Sheraton Norfolk Waterside Hotel from 4 to 8 p.m. If you’re not familiar with the event, it is a conference designed for local businesses to learn about different… Read more »

2011: Ringing in the New Year

2011: Ringing in the New Year

In the past year, we at Customer Magnetism have had a lot of fun exploring the ins and outs of search engine optimization, social media and other Internet news on our weekly blog. As the new year rolls in, we… Read more »