9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

Perfect Ad Placement with AdWords Automated Bidding

Perfect Ad Placement with AdWords Automated Bidding

Paid search managers are frequently tasked with managing large accounts that include thousands of keywords. While some choose to utilize third-party tools to automate bids in AdWords, there are many who manually update maximum cost-per-click (CPC) to more precisely position… Read more »

Discover What Makes You Different (And 6 Ways To Use It)

Discover What Makes You Different (And 6 Ways To Use It)

When you’re putting together a marketing strategy, a prominent element is to set your company apart from everyone else in your niche. It’s something you can use in your Internet marketing campaign to help customers realize that your company is… Read more »

Pay-Per-Click Advertising: Changing With the Seasons

Pay-Per-Click Advertising: Changing With the Seasons

With the winter solstice nearly upon us and the holiday shopping season well under way, this is a good time to think about your pay-per-click (PPC) advertising campaign. Many businesses use Google AdWords and Bing Ads as part of their… Read more »

Google Gives Brands New, Bigger Ad Options

Google Gives Brands New, Bigger Ad Options

Display ads are about to get bigger. Literally. Up until recently, Google Adsense’s largest display size was 336 x 280. However, as the Web evolves, so do ads. With the rise of sites like Pinterest and the popularity of infographics… Read more »

Google Instant – A Second Look

Google Instant – A Second Look

Change is good, right? Last week’s rollout of Google Instant was a big one. For those who might have missed it, Google Instant shows suggestions and a list of results as you type letter by letter on the Google search… Read more »

Google Keyword Tool …”tweaked” again?

Google Keyword Tool …”tweaked” again?

Anyone notice that Google’s Keyword Tool is occationally mixing up the order of the words within certain search terms? For example, a recent query of ‘golf ball’ and ‘golf balls’ gave the following results: Notice the third, fourth and sixth… Read more »