The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means keeping up with an ever-changing “best practices” or a new set of rules that a platform springs on you at… Read more »

Father’s Day Sales Expected to Top $11.1 Billion

Father’s Day Sales Expected to Top $11.1 Billion

This is good news for retailers, as the expected average spending of $106.49 on Father’s Day gifts is the highest ever, and up from last year’s figures of $94.32. For online businesses, this could be a banner year. Compete’s recent… Read more »

Google Ad Previews Provide Instant Gratification

Google Ad Previews Provide Instant Gratification

The Internet just keeps getting faster. Now Google AdWords has leapt into the realm of Instant gratification, too. Similar to Google Instant graphic previews that debuted last year with a magnifying glass on the side, users can now preview Google… Read more »

Customer Magnetism Review: A Year in Review (Part 1)

Customer Magnetism Review: A Year in Review (Part 1)

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. 2010 brought… Read more »

Changes Come With Search Alliance

Changes Come With Search Alliance

If you haven’t heard, Yahoo! and Bing have combined search and content ads in an alliance. Microsoft Advertising adCenter is now the power behind both. This has created a number of changes for Yahoo! and Bing users alike, although some… Read more »