Perfect Ad Placement with AdWords Automated Bidding

Perfect Ad Placement with AdWords Automated Bidding

Paid search managers are frequently tasked with managing large accounts that include thousands of keywords. While some choose to utilize third-party tools to automate bids in AdWords, there are many who manually update maximum cost-per-click (CPC) to more precisely position… Read more »

PPC Campaigns: When to Rebuild and When to Start Over

PPC Campaigns: When to Rebuild and When to Start Over

To start from scratch or not to start from scratch: that is the question. If you’re at an agency, usually when you get a new client, they already have some sort of paid campaign running. This presents the question: should… Read more »