Content Marketing is Not an Option But the Option

Let’s get down to brass tacks, content marketing is now a necessity. If you are part of the digital realm, you need to be creating and answering questions to make yourself relevant on the web. This doesn’t mean that you… Read more »

4 Marketing Lessons Learned from A Christmas Story

Ralphie has one goal this Christmas: to get a Red Ryder BB Gun. A Christmas Story highlights the many requests and ultimate success of a child’s holiday wish. This movie is chock full of instantly classic moments: from the triple… Read more »

Getting to Know CM: Your Team

When talking with clients and potential clients, the one point that we try to make as clear as possible is that CM is now your team. We like to say we are an extension of your marketing team but more… Read more »

Native Advertising: Destroying your Internets or No?

What is Native Advertising? This is when the editorial is subtly selling a product and the aesthetic is made to closely resemble the look and feel of the site that it lives on. So without the user knowing, they’re actually… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

8 Tips to Creating a Blog Strategy

  It seems so simple. Creating a blog strategy, something that you should be able to knock out in a few minutes and be set for your entire year of content creation, right? Wrong. It’s a process that takes time,… Read more »

Design Team vs. Template Design

Having options is supposed to be a good thing. It’s empowering. It enables us to decide what fits best. With that empowerment also comes the responsibility to understand what compromises and enhancements are at stake. This is often where a… Read more »

Getting Started with Process Mapping

Getting Started with Process Mapping

It seems like an obvious task that you should have already completed. But, like many business owners and CEOs it often gets lost in the shuffle of doing work. Having a completed process map can help further refine your business… Read more »

CM’s Client Onboarding Process

CM’s Client Onboarding Process

The start of a new client/agency relationship is a very exciting time for both parties. The client is excited that they’ve located and vetted the right agency, and the agency is excited about tackling a new project with new goals,… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »