How to Track Social Media in Google Analytics

Social media should be a key component of your digital marketing strategy. Whether you’re a B2B or B2C business, there are different platforms that you can leverage to help grow your audience and promote your brand. As you continue to… Read more »

YouTube Analytics Dashboard Gets An Upgrade

YouTube Analytics Dashboard Gets An Upgrade

Curious to know how many views your YouTube video has generated in the last few days or even within the last hour? Visit your YouTube channel’s analytics dashboard today to find out. As of last week, YouTube introduced “Real-Time Analytics”… Read more »

Keywordocalypse 2013: Life After (not provided)

The Internet raged last week as Google quietly confirmed that they’re now forcing SSL search for all users, which means effectively removing our beloved keyword data from searches where Google is the referrer. It’s called “(not provided)” and if my… Read more »

Tracking Facebook Graph Searches in Google Analytics

Tracking Facebook Graph Searches in Google Analytics

Zuckerberg shook up Internet users (as he has a habit of doing) in January when he launched the Facebook Graph Search feature, creating a semantic search engine designed to give answers to user natural language queries rather than a list… Read more »