What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or GSP’s for short. They have actually been around for over 2 years but in beta form. You may have already… Read more »

9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out… Read more »

Getting the Most for Your Money: Video Advertising Effectiveness

Getting the Most for Your Money: Video Advertising Effectiveness

Sometimes when people think about the Internet, they imagine it’s forever the magical word-of-mouth, viral-driven, world-wide-exposure-getting machine it can be. Because sites like YouTube and Facebook used to be an egalitarian wonderland for individuals to have the same fighting chance as brands,… Read more »

Perfect Ad Placement with AdWords Automated Bidding

Perfect Ad Placement with AdWords Automated Bidding

Paid search managers are frequently tasked with managing large accounts that include thousands of keywords. While some choose to utilize third-party tools to automate bids in AdWords, there are many who manually update maximum cost-per-click (CPC) to more precisely position… Read more »

PPC Campaigns: When to Rebuild and When to Start Over

PPC Campaigns: When to Rebuild and When to Start Over

To start from scratch or not to start from scratch: that is the question. If you’re at an agency, usually when you get a new client, they already have some sort of paid campaign running. This presents the question: should… Read more »

Google Ad Sizes Cheat Sheet

Google Ad Sizes Cheat Sheet

It’s a new year and we’ve got a new downloadable resource! Paid search isn’t just for huge, national companies. As Google’s ad platform has improved over the years with specialized targeting, extensions, and remarketing, it’s become a crazy-useful tool for everyone… Read more »

Pay-Per-Click Advertising: Changing With the Seasons

Pay-Per-Click Advertising: Changing With the Seasons

With the winter solstice nearly upon us and the holiday shopping season well under way, this is a good time to think about your pay-per-click (PPC) advertising campaign. Many businesses use Google AdWords and Bing Ads as part of their… Read more »