Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a look at what this year may bring in terms of social and content. Here are some of my thoughts of… Read more »

Top Thought Leaders in the Digital Marketing World

Who to Follow  & Why Here in the digital marketing world, the industry is ever-changing and rapidly evolving daily. When you work in such a fluid environment there is no shortage of opportunities to learn and grow as a marketer…. Read more »

How to Handle a Social Media Mishap

As a Social Media Manager for many clients, one of my biggest fears is to post something to a brand page that shouldn’t be there. Whether it be a typo, the wrong client post, or just a cute personal baby… Read more »

Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating more visibility to your page posts, you can really get creative with your content. However, with all of the options… Read more »

Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, upload photos as a carousel, and create a canvas. Let’s take a look at how these new additions can make… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

Social Media Scheduling: The Complete Rundown

Social media marketers experience this constantly, social media keeps going no matter the time or the day. While social media refuses to sleep, social media managers would start to resemble zombies if they tried to keep up. Fortunately, we have… Read more »

Post O’clock: Best Times to Post on Social

Managing your business’s social media accounts can be taxing at times, from perfecting post copy to getting the hashtags just right. But what experienced social media users know is that there’s a science to getting it right—if you follow certain guidelines, you’re… Read more »

#Hashtag101: The Do’s and Don’ts of Hashtag Usage

Hashtags made their social media debut when they were popularized by Twitter as a way to aggregate conversations around a particular topic. Want to find out the latest news in social media marketing? Type the hashtag (#smm) into the Twitter search… Read more »

2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means keeping up with an ever-changing “best practices” or a new set of rules that a platform springs on you at… Read more »

What is Micro-Content? Creating More With Less

What is Micro-Content? Creating More With Less

What is Micro-Content If you’re part of the social media and content marketing world, chances are you’ve heard the term micro-content tossed around. And if you haven’t, oh well, allow us to introduce the legendary being that is…MICRO-CONTENT! What does it mean exactly? It’s… Read more »