Leveraging Facebook Live as a Business

In an effort to further the video agenda in newsfeeds, Facebook released a new sharing method a few months ago called “Facebook Live.” This allows users to share live video from their mobile devices straight to the feed. What has… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Does The Timing of Social Media Posts Really Matter?

You’ve probably heard it all before; Post in the morning when people are just waking up and checking their social media. Post during the lunch hours when those at work are on a break. Check out your audience’s behavior online… Read more »

Social Media Scheduling: The Complete Rundown

Social media marketers experience this constantly, social media keeps going no matter the time or the day. While social media refuses to sleep, social media managers would start to resemble zombies if they tried to keep up. Fortunately, we have… Read more »

Post O’clock: Best Times to Post on Social

Managing your business’s social media accounts can be taxing at times, from perfecting post copy to getting the hashtags just right. But what experienced social media users know is that there’s a science to getting it right—if you follow certain guidelines, you’re… Read more »

#Hashtag101: The Do’s and Don’ts of Hashtag Usage

Hashtags made their social media debut when they were popularized by Twitter as a way to aggregate conversations around a particular topic. Want to find out the latest news in social media marketing? Type the hashtag (#smm) into the Twitter search… Read more »

2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means keeping up with an ever-changing “best practices” or a new set of rules that a platform springs on you at… Read more »

A New Layout for Facebook Pages Once Again

The Facebook Page Timeline layout is changing again! Have you seen that little notification on the Facebook Pages you run recently? It’s been a while since Facebook has made any major changes to Page Timelines, so we were really due… Read more »

Creating Facebook Ads: a Step-by-Step Tutorial

Creating Facebook Ads: a Step-by-Step Tutorial

If you’ve ever thought about trying out Facebook ads but have held back for some reason: now is the time! Not only are they performing better than ever, but at a lower cost. In 2013, Facebook ads were clicked 29%… Read more »

Facebook Gets a New Link Thumbnail Size

Facebook Gets a New Link Thumbnail Size

It’s no secret that people look at images on Facebook way more than they look at regular posts or links. Not only do image posts get more views, but way more interaction, too. How can they not? The images get… Read more »

There’s No Place Like Facebook Home

There’s No Place Like Facebook Home

We’ve all had that feeling that Facebook was going to take over the world, and we agree that it’s a close run between them, Google, and Apple for Internet domination.  Now Facebook is trying to step up their game with… Read more »

This Week on the Web (March 12-16)

This Week on the Web (March 12-16)

It’s been unseasonably warm over here in Virginia Beach this week, so as we bring you the happenings of the Web on this Friday in March, it feels like May. First off, to help businesses get ready for the March… Read more »

Facebook Timeline Layout Cheat Sheet for Brand Pages

Facebook Timeline Layout Cheat Sheet for Brand Pages

Brands now have visual opportunities previously unheard of on Facebook and to help keep all of that straight, we’ve created a Facebook cheat sheet template for Timeline over here at Customer Magnetism. Simply download the PSD file, or get it all in a zip, and you’ll be set without having to Google what the new dimensions are every time!

This Week on the Web (Feb. 27- March 2)

This Week on the Web (Feb. 27- March 2)

It seems like February’s extra day this year made a big difference in just how big of a week this was on the Web. The morning of February 29th heralded Facebook’s news that it would be rolling out the new… Read more »