Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a look at what this year may bring in terms of social and content. Here are some of my thoughts of… Read more »

Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating more visibility to your page posts, you can really get creative with your content. However, with all of the options… Read more »

5 Tips for Driving Traffic with Facebook

From ads to posts, here’s how to get people from Facebook back to your website: There are many purposes to all the time you spend creating a social presence on Facebook: customer service, growing your brand awareness, delivering a message… Read more »

Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, upload photos as a carousel, and create a canvas. Let’s take a look at how these new additions can make… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means keeping up with an ever-changing “best practices” or a new set of rules that a platform springs on you at… Read more »

Facebook To Brands: Want to advertise? Buy an Ad.

Facebook To Brands: Want to advertise? Buy an Ad.

“Our goal with the News Feed has always been to show people the things they want to see.” –Facebook It’s no surprise that Facebook wants brands to pay up if they want their audience to actually see the content they… Read more »

Facebook To Release New Ad Product For Local Businesses

Facebook To Release New Ad Product For Local Businesses

Formally dubbed “Local Awareness ads”, Facebook recently announced a new product that will allow businesses to target ads based on a groups location. Specifically, people who are in the geographic radius of your business at any given time. Marketers will… Read more »

Promote that Page: GTMFYM with Social Media Ads

Promote that Page: GTMFYM with Social Media Ads

If we’re talking about getting the most for your money (which we totally are. You should check out our other posts in the series.), hands down social media is the front-runner in the cheap online advertising realm. It can be… Read more »

Creating Facebook Ads: a Step-by-Step Tutorial

Creating Facebook Ads: a Step-by-Step Tutorial

If you’ve ever thought about trying out Facebook ads but have held back for some reason: now is the time! Not only are they performing better than ever, but at a lower cost. In 2013, Facebook ads were clicked 29%… Read more »

Facebook Auto-Play Ads: Innovation or Nightmare?

Facebook Auto-Play Ads: Innovation or Nightmare?

We know ads can get a bad rap. Even Twitter co-founder, Biz Stone, mentioned Facebook should release an ad-free version. However, that hasn’t held Facebook back from deciding to roll out some obnoxious auto-play video ads. With a payday of… Read more »

Why Free Facebook is the Best Facebook: Keep the Ads.

Why Free Facebook is the Best Facebook: Keep the Ads.

In a recent statement Twitter co-founder, Biz Stone, suggested Facebook charge users a monthly fee for an ad-free social platform. Interesting thought; a premium Facebook or Twitter account. It resonates with Pandora One and the paid versions of Spotify or… Read more »