4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

What is Micro-Content? Creating More With Less

What is Micro-Content? Creating More With Less

What is Micro-Content If you’re part of the social media and content marketing world, chances are you’ve heard the term micro-content tossed around. And if you haven’t, oh well, allow us to introduce the legendary being that is…MICRO-CONTENT! What does it mean exactly? It’s… Read more »

Understanding the ROI of your Digital Marketing Dollars

Understanding the ROI of your Digital Marketing Dollars

Return on investment is a black and white mathematical calculation – so why is it so difficult for organizations to determine ROI for marketing and advertising dollars? Though calculating ROI can be challenging, it doesn’t mean it’s impossible. Helping businesses… Read more »