Valentine’s Day Marketing Has Become Lazy

Did you know that Valentine’s Day is this weekend? I’m sure you did. Whether you’re single or in a relationship, the amount of advertisements out there talking about the holiday is overwhelming to the point that they may actually drive… Read more »

4 Things to Consider Before Hiring a Digital Marketing Agency

Congratulations! You’ve decided it’s time to dive into the digital marketing deep end and hire an agency. That’s great, but before you start vetting potential partners, there are a number of things to consider to ensure the new relationship is… Read more »

Customer Magnetism’s Marketing Predictions for 2016

It’s hard to believe another year is gone, but while we’re making every effort to remember to write down the correct date these first few weeks, the team also decided to tap into our clairvoyant side to make some marketing predictions… Read more »

‘Twas the Night Before Christmas – An Agency Tale

‘Twas the day before Christmas in agency land and a few weary souls showed up just as planned. The computer screens glowed and the coffee it flowed, as the marketers dreamt of hitting the road. Check email, check facebook, check email… Read more »

4 Marketing Lessons Learned from A Christmas Story

Ralphie has one goal this Christmas: to get a Red Ryder BB Gun. A Christmas Story highlights the many requests and ultimate success of a child’s holiday wish. This movie is chock full of instantly classic moments: from the triple… Read more »

Why I Hate The Word “Viral”

It’s not so much the word that I have a problem with, rather when people ask me or my team to make something “go viral.” If only it were that simple. My team and I would wave our viral wand… Read more »

How Small Businesses Can Market for Black Friday

The holidays are quickly approaching and as a business owner you know that this season can make or break your bottom line this year. Black Friday and Cyber Monday are two of the biggest sales days of the year, also… Read more »

Why You Want Your Customers to Be Cubs’ Fans

Alright, so they didn’t win the World Series this year, but that doesn’t mean you don’t want your customers to be Chicago Cubs’ fans. This past summer, I made my way to Wrigley field for the first time. A born… Read more »

5 Tips for Crafting a Case Study

Having quality content on your site is important for your customers, sure. But, what really is going to make your customers convert and trust your business is having examples from your clients about how your business helped them to succeed…. Read more »

How Content is the Foundation of SEO

I recently attended INBOUND 2015 where thousands of inbound marketing agents gathered and caught a presentation by Chad Pollitt, the Co-Founder of Relevance and he said, “SEO is not something you do anymore, it’s what happens when you do everything else… Read more »