Our Top 7 Digital Marketing Tools

As a digital marketer – our daily tasks can range from scheduling Facebook posts to editing blog posts, to coordinating a photo shoot for a client and brainstorming for the next quarter’s campaign. With so many moving pieces, a digital… Read more »

Google releases Penguin 4.0 –The Integration of the Penguin

Friday, September 23 Google announced that Penguin 4.0 has now become part of the Google ranking algorithm. Not just an after-thought anymore, Penguin’s newest update has assimilated into the algorithm to be a standard player in the ranking of your… Read more »

Creating Brand Guidelines

How having well-established brand guidelines can save you time and resources. Building a brand is a strategic part of running a successful business in today’s market. Some businesses have created an over the top brand while others take a more… Read more »

3 Ways to Stretch Your Marketing Budget

I recently had a conversation with a commercial real estate developer in the Norfolk, Virginia area about a few strategies that could boost the popularity of one of the local entertainment venues. We tossed around a few options and he… Read more »

Considering More Social Media?

Should you stay up-to-date with the newest social platforms or stay true to what you know? With so many social channels keeping you busy already, how do you decide which new social channel to dive into? Before deciding on your… Read more »

Why Chasing #1 Is No Longer Relevant

It was the most popular question for our sales team a few years ago and quite frankly, we still get the questions “how will this help me rank better?” Now, I’m not saying that your Google rankings are no longer… Read more »

Yet Another Digital Marketing Jargon List

There are many new and exciting words that come about within the digital marketing space. Pogo sticking, the fly wheel and moving the needle all come to mind. Some come and go and some have lasting power. Let’s go over… Read more »

Measuring the ROI of Content Marketing

You’ve finally launched your first content marketing campaign and you’re waiting to show your boss all of the success metrics of the campaign and prove the ROI of content marketing. But, what metrics are you going to show? Downloads? Form… Read more »

The Irish Round-Up

Cheers! For every holiday, there seems to be a push for marketers to create, innovate and produce something new and groundbreaking. It doesn’t always work out great because there will always be a lazy way to market a holiday. For… Read more »

How Good Business Practices Can Impact Your Rankings

For over 15 years I have been working in the digital marketing space, with the bulk of the earlier years being strictly focused on SEO and keeping up with the latest best practices. Over the past few years we (digital… Read more »

29 Things to Do Before Your Next Leap Day

I have a fairly good feeling that if you are reading this you remember the last time Leap Day showed up, unwanted and interrupting our usual 28 day February flow. Take a quick trip down memory lane with me and… Read more »

5 Questions Heard By The CM Sales Team Each Week

So you’ve decided that you need to hire a digital agency to help your brand keep pace with current trends and improve your reach through digital and social marketing. Now what? Where do you even begin the process? Here are… Read more »