Measuring the ROI of Content Marketing

You’ve finally launched your first content marketing campaign and you’re waiting to show your boss all of the success metrics of the campaign and prove the ROI of content marketing. But, what metrics are you going to show? Downloads? Form… Read more »

Content Marketing is Not an Option But the Option

Let’s get down to brass tacks, content marketing is now a necessity. If you are part of the digital realm, you need to be creating and answering questions to make yourself relevant on the web. This doesn’t mean that you… Read more »

Understanding Your Buyer’s Journey

How do your customers become customers? Do you know how they came to your website and what steps they took to eventually become a loyal customer to your business? Understanding the process that a buyer goes through to eventually purchase is… Read more »

The Irish Round-Up

Cheers! For every holiday, there seems to be a push for marketers to create, innovate and produce something new and groundbreaking. It doesn’t always work out great because there will always be a lazy way to market a holiday. For… Read more »

How to Create an Effective Landing Page

It is not easy to build a landing page that works the way it should, but we’re going to break it down for you so that you can follow it step-by-step and repeat the process over and over for success!… Read more »

The Importance of Developing Target Personas

It may seem like an easy task, developing the target audience that your business wants to connect with. You know who these people are, you know what they like and what they want to hear, right? But, do you really?… Read more »

5 Questions Heard By The CM Sales Team Each Week

So you’ve decided that you need to hire a digital agency to help your brand keep pace with current trends and improve your reach through digital and social marketing. Now what? Where do you even begin the process? Here are… Read more »

How to Promote a White Paper & Generate Leads

Your white paper is written, edited and designed to perfection. So now what? You have to put together a plan to promote your content and get it in front of the right audience. We’re going to walk you through how… Read more »

Valentine’s Day Marketing Has Become Lazy

Did you know that Valentine’s Day is this weekend? I’m sure you did. Whether you’re single or in a relationship, the amount of advertisements out there talking about the holiday is overwhelming to the point that they may actually drive… Read more »

5 Ways to Personalize Your Social Media Posts

Social Media is for connecting with your audience. This can only be done effectively if your social content is personalized and relatable, otherwise, your brand runs the risk of sounding stale and disinterested. So how does a brand utilize social… Read more »

Customer Magnetism’s Marketing Predictions for 2016

It’s hard to believe another year is gone, but while we’re making every effort to remember to write down the correct date these first few weeks, the team also decided to tap into our clairvoyant side to make some marketing predictions… Read more »