Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Bing. It. On.

Bing. It. On.

Bing is feeling pretty confident.  According to some blind tests the good people of Bing have constructed, people prefer Bing over Google.  Not convinced?  You can try decide for yourself! Bing wants everyone to have a chance to determine which… Read more »

The Best of the Internet’s April Fools

The Best of the Internet’s April Fools

While some of you may not be enjoying your April Fools jokes, we’re gonna go ahead and say that’s because the joke’s on you.  Here are a few of our favorite pranksters: 1.  Google Nose Ever heard of smell-o-vision?  No? … Read more »

No Bing Left Behind

No Bing Left Behind

Not so fast Google, don’t forget about Bing!  Google may have had first dibs on the whole Authorship idea, but Bing is making sure they don’t get left behind with their own form of Authorship. Bing’s Authorship appears in their… Read more »

Customer Magnetism Review: The Power of Facebook

Customer Magnetism Review: The Power of Facebook

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. Over the… Read more »

Is Google to Thank for Decision Engine’s Infinite Wisdom?

Is Google to Thank for Decision Engine’s Infinite Wisdom?

A recent Google sting operation involving illogical inserted search results has asserted that Bing uses Google data to make their search results more relevant, a claim Bing isn’t denying. Bing has reported the use of opt-in Google clickstream data, along… Read more »