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What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or GSP’s for short. They have actually been around for over 2 years but in beta form. You may have already… Read more »

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9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

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The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out… Read more »

Getting the Most for Your Money: Video Advertising Effectiveness

Getting the Most for Your Money: Video Advertising Effectiveness

Sometimes when people think about the Internet, they imagine it’s forever the magical word-of-mouth, viral-driven, world-wide-exposure-getting machine it can be. Because sites like YouTube and Facebook used to be an egalitarian wonderland for individuals to have the same fighting chance as brands,… Read more »

Google Beefs Up Local Just in Time for the Holidays

Google Beefs Up Local Just in Time for the Holidays

Pay per click has always been ideal for super-precise targeting, but today, the paid search gods have smiled upon us. Google announced today that they’re making it even easier to get your business in front of prospective buyers with an… Read more »

Facebook Really, Really Wants You To Advertise with Them

Facebook Really, Really Wants You To Advertise with Them

No big surprise there. In the months leading up to the Facebook IPO, talk of Facebook advertising (its weaknesses, and what needed to improve to continue growing revenue, more specifically) ran rampant on all sorts of media outlets. The few… Read more »

This Week on the Web (Feb. 27- March 2)

This Week on the Web (Feb. 27- March 2)

It seems like February’s extra day this year made a big difference in just how big of a week this was on the Web. The morning of February 29th heralded Facebook’s news that it would be rolling out the new… Read more »