Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out to [...]

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AdWords Enhanced Campaigns: Big Changes for Small Screens

AdWords Enhanced Campaigns: Big Changes for Small Screens

We live in a society that is gradually more connected, and increasingly portable. The mobile wave has crashed down over the free world, leaving in its wake droves of media-drunk web junkies, so it should be no surprise that soon, mobile will surpass desktop [...]

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Google Beefs Up Local Just in Time for the Holidays

Google Beefs Up Local Just in Time for the Holidays

[caption id="attachment_2232" align="aligncenter" width="600"] Image Courtesy: Google[/caption] Pay per click has always been ideal for super-precise targeting, but today, the paid search gods have smiled upon us. Google announced today that they’re [...]

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Facebook Really, Really Wants You To Advertise with Them

Facebook Really, Really Wants You To Advertise with Them

No big surprise there. In the months leading up to the Facebook IPO, talk of Facebook advertising (its weaknesses, and what needed to improve to continue growing revenue, more specifically) ran rampant on all sorts of media outlets. The few days leading [...]

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This Week on the Web (Feb. 27- March 2)

This Week on the Web (Feb. 27- March 2)

It seems like February's extra day this year made a big difference in just how big of a week this was on the Web. The morning of February 29th heralded Facebook's news that it would be rolling out the new Timeline format to brand pages officially in [...]

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Google Keyword Tool …”tweaked” again?

Google Keyword Tool …”tweaked” again?

Anyone notice that Google's Keyword Tool is occationally mixing up the order of the words within certain search terms? For example, a recent query of 'golf ball' and 'golf balls' gave the following results: Notice the third, fourth and sixth search [...]

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The 3 Most Common Mistakes Made When Choosing Keywords

The 3 Most Common Mistakes Made When Choosing Keywords

Keywords -- most people know they’re important, but few truly know how to best make them work for their site. Choosing keywords is one of the most common areas of search engine optimization where thousands of people make mistakes. Some sites choose [...]

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3 Tips for Choosing the Right Keywords

3 Tips for Choosing the Right Keywords

In search engine optimization, keywords are one of the first areas to address. Keywords are like the street signs that search engines use to direct their searchers to your site. Choosing the right keywords will have potential customers finding their way [...]

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