3 Ways to Stretch Your Marketing Budget

I recently had a conversation with a commercial real estate developer in the Norfolk, Virginia area about a few strategies that could boost the popularity of one of the local entertainment venues. We tossed around a few options and he… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

The Big Game Ads: CM’s Best and Worst Picks

The Big Game, personally I feel like it was a huge letdown. A little lopsided for my taste. But that’s aside from the point, so let’s get to why you are really here. I am referring to the ads. Millions… Read more »

9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

Ad-Blockers and Why Shrugging Them Off is a Bad Idea

  Display ads. Remarketing. On-page ads. All these are useful and fairly easy ways to get a short but powerful message and CTA in front of potential customers. What if all that work and effort for potential sales and leads… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Rolls Out In-Store Conversion Tracking

Google Rolls Out In-Store Conversion Tracking

Business owners have the power to track every move a customer makes along their customer journey behind the computer screen, but what happens when those conversions start online and end with an in-store purchase? Back in October, Google set out… Read more »

Promote that Page: GTMFYM with Social Media Ads

Promote that Page: GTMFYM with Social Media Ads

If we’re talking about getting the most for your money (which we totally are. You should check out our other posts in the series.), hands down social media is the front-runner in the cheap online advertising realm. It can be… Read more »

Getting the Most for Your Money: Video Advertising Effectiveness

Getting the Most for Your Money: Video Advertising Effectiveness

Sometimes when people think about the Internet, they imagine it’s forever the magical word-of-mouth, viral-driven, world-wide-exposure-getting machine it can be. Because sites like YouTube and Facebook used to be an egalitarian wonderland for individuals to have the same fighting chance as brands,… Read more »

PPC Campaigns: When to Rebuild and When to Start Over

PPC Campaigns: When to Rebuild and When to Start Over

To start from scratch or not to start from scratch: that is the question. If you’re at an agency, usually when you get a new client, they already have some sort of paid campaign running. This presents the question: should… Read more »

Mobile Ads Bring Serious Revenue for Facebook

Mobile Ads Bring Serious Revenue for Facebook

As if Facebook didn’t generate enough money, now it’s proving to be on the mobile rise.  Thirty percent of its first quarter revenue from ads came from mobile ads alone.  This is a significant increase from the 23% it saw… Read more »

Which Would You Pick: Privacy or Relevancy?

Which Would You Pick: Privacy or Relevancy?

We’ve all been victim of irrelevant ads.  Technology ads targeted towards baby boomers, or alcohol ads that pop up for underage adolescents.  It can be annoying and distracting, but it’s definitely unwanted. In order to better market to customers, some… Read more »