Social Media Tips: Directing Traffic

If your company has integrated social media into your Internet marketing campaign, this might be a good time to make sure people can find you. This can be a great opportunity to engage with your social followers,  promote brand awareness and gain new customers. One of the most popular sites is facebook.com, but there are a host of other social media outlets where your company can be active. Here are a few tips for bringing external traffic to Facebook, Twitter, YouTube and any other social sites where you offer and share information to potential visitors and customers.

If you think people are coming to your Facebook page from sites throughout the Internet, think again. A recent look at Facebook traffic provided by analytics company PageLever shows that more than 90 percent of all traffic to Facebook pages comes from visitors already on the social media website. Using data averaged from more than 500 Facebook pages with at least 100,000 fans, only 7.56 percent of traffic came from external resources between March of 2011 and February of 2012. If your aim is to bring in traffic from other sources, there are a number of ways to do that.

Website Icons
For starters, be sure that visitors to your website can find you on facebook.com and other social media websites. Choose a visible place on your website to place your social icons, making it easy for visitors to connect and follow you where you want to be found. If you’re inclined to put them on every page, put them in the same place on every page, but don’t let them overwhelm your layout. Make sure that each icon actually connects to your page. Simply having an icon that does nothing will hurt you, not help you.

Call to Action
If your company is hoping to bring traffic to your social pages from outside sources, you might consider what you want people to do when they arrive. Perhaps you want them to learn more about what you do. Give them something to read or photos to see. On the other hand, you might be using social sites to promote your brand. Ask your visitors to follow you, like your page, participate in a contest or share your information with other people. If your visitors are coming from within Facebook¬† to your Facebook page, for example, you might want to point them to your website with details on merchandise for sale or a new service you’re offering your customers. Whatever it is, provide a call to action; tell visitors what you want them to do.

Content
When someone comes to your social media web page, engage them with fresh content. They want to be engaged, whether it’s by reading your posts, sharing your tweets or looking at your photos. Make regular posts of value. Keep in mind that people can see when you haven’t posted in weeks or months or more. If that’s the case, they will likely make a hasty retreat and won’t return.

If your company is hoping to draw more traffic to your social media pages, take the time to make them great or hire a professional to do it for you. Most importantly, stay engaged in your social media marketing campaign and enjoy the experience.

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