Social Media Stats You Should Probably Know About

Still not convinced that Social Media is not only here to stay, but here to change the way we do business? Well here are some international stats to blow your mind:

There are 1.5 million business searches daily on YouTube, making it the second-most visited destination for business searches, behind Google.
-Google, Forbes, BtoB, June 2009

20 hours of video are uploaded to YouTube every minute.
-YouTube, May 2009

So much for all those businesses who think YouTube is just a bunch of indie rock cover songs, water-skiing squirrels, and parents ready to exploit their adorable, if not drugged-up children. Don’t get me wrong, we’ve all fallen victim to the occasional (or maybe every single) viral video sensation; however, there is actually a huge commercial potential on YouTube, especially since the shift in March to focus on “Sponsored Videos” with paid advertisements. A lot of companies are also eligible to become YouTube partners, which means they can make a tiny bit of revenue every time someone watches a video on their channel. With 20 hours of video being uploaded every minute, how can you afford to be left out of that flood of information and entertainment? I mean, let’s be honest, your company or product might not be exactly conducive to video as a main media source. Nevertheless, YouTube is definitely something to watch out for in the continuing Social Media wave.

There are more than 300 million active users, 50% of which log on to Facebook
in any given day and more than 6 billion minutes are spent on Facebook each day (worldwide).

Facebook, 2009

Okay, so we know Facebook is huge. What is really interesting is the next statistic Facebook listed:

The fastest growing demographic is those 35 years old and older.

Facebook, 2009

This could mean a few different things: (1) “adults” are finally realizing the delightful obsession you can develop to being connected to your friends across the country; and/or (2) businesses and professionals are getting involved. While MySpace might have overwhelmed some more mature users with its flashy backgrounds and aggravating auto-plays, Facebook’s generally minimalist setup is user-friendly and pretty professional. However, whether your business has a fan page, a group, or a personal account – the only way to make Facebook (or really any social media – see Erin’s blog on the subject) work is to create a conversation. Remember, this isn’t MySpace – spam is less prominent here and there won’t be any silly graphics on your wall, which is an essential piece to your Facebook page. No one wants to be friends with a piece of paper or a page in a magazine, and if you’re using your Facebook page as just that, where’s the fun?

Although men and women follow a similar number of Twitter users, men have 15% more followers than women., June 2009

This isn’t so much a helpful business stat as it is me making a point. There’s a virtual glass ceiling? Great.  *finds 10 more women on Twitter to follow for this reason if nothing else*

Twitters International Breakdown

Twitter’s International Breakdown

In January 2009, JP Morgan estimated that 2008 worldwide retail eCommerce spending, excluding travel, totaled $438 billion – of which one third ($152 million) was in Europe.

JP Morgan, January 2009

Don’t forget: the internet is everywhere, and is different everywhere. Twitter has recently estimated that 40% of all their traffic originates in the US, while only 10% of the international traffic comes from the UK. Where the world is considered in the Twitterverse, Japan is the next biggest player, at 39% of the international 60% total. If you’re an international company, or have international clients: be aware of the internet presence in that country and target their specific social media.

In mid-2008, social networking accounted for 10% of worldwide online time. This category didn’t exist 3 years ago.
Nielsen, March 2009

That’s a big deal. Where do you think we’ll be 3 years from now? Or even next year? Let me know what you think via Twitter @trycm or e-mail me at Remember – it’s all about two-way communication anyway, right?

  • Nice job, breaking down these stats.
    Regarding the international stats on Twitter, we’d also need to look at population size as well. Understanding the volume of users vs. population (ie. % of X country population use Twitter) would be a necessary metric for a company looking to target a specific geo audience.

  • I’m a firm believer that social media is here to stay as well. That said, I believe there is entirely too much hype surrounding Twitter. I don’t think it will be too long before the novelty wears off, people get tired of it, and move to the next big thing. I have def been wrong before. I guess we shall see.

  • Facebook hasn’t faded yet, and it’s been a few years – I think if a network is going to make it, it has to prove its worth. So far, Twitter is doing a pretty good job of attracting and keeping people. If they continue to provide and change, they’ll continue to grow.

  • I think the appeal with Twitter is that it is short, simple and highly interactive. I am amazed every day when I see who is following me, retweeting me and DMing me. E.g. I just posted a random tweet yesterday about a trip I’m taking to Italy. I received an @ tweet from a hotel in Naples, and a DM from another b&b. I can’t think of any other website, platform or tool that would have allowed 2 businesses in Italy to have found me, as an individual anywhere else online (without a huge amount of effort and potentially $).