Search engine optimization strategies are fast becoming mandatory for any business that wants to increase profitability. Across the country there are thousands of specialist companies offering search engine optimization or search engine positioning services. When selecting a search engine optimization company, there are a few things to keep in mind so that your expectations are in line with what your expert provider can offer.
Good Search Engine Optimization Takes Time
Any company that tells you that they will optimize your search engine positioning overnight shouldn’t be believed. A good search engine optimization strategy can take months to produce results. This may seem like a long time for some people, but avoiding a quick-fire method will benefit your company in the long term.
The fundamental thing to understand about a successful search engine positioning strategy is that the best ones combine paid-for search results and organic search results. For those unfamiliar with all of the SEO jargon, a paid for search results are mostly generated by Pay-Per-Click (PPC) advertising.
PPC advertising is where a company places an ad on a search engine, i.e. Google or Yahoo, and optimizes it to appear when a searcher types in a particular keyword. The advertiser then only pays for the cost of the ad when an interested party clicks on the ad (called a click-through). The cost-per-click (CPC) is determined by a bidding system and will depend on how many advertisers are bidding on that same keyword.
Organic, or natural, search engine positioning involves strategies that are unpaid. This normally relates to the keyword ratios of a website’s content, regular new content on the website, and various link building techniques across other reputable sites.
It is the organic search engine positioning techniques that take the most time. However, the organic ones are the more valuable of the two for long term search engine ranking sustainability.