Penguin Versus Penguin: 3.0 Meets the Animal

penguinIf you’re wondering what it is with Google and cute animals like penguins and pandas, you’ve got another chance to ponder the question. Google launched an update to its Penguin algorithm last week. This one’s been dubbed Penguin 3.0.

Penguin updates typically target websites that seem to engage in spammy practices. For example, back-linking from completely irrelevant websites can trigger a reaction from Penguin. Algorithm changes like this one could dramatically drop your presence in the search engine results pages. On the other hand, if you haven’t engaged in manipulative link-building activities, you’ll probably be found more easily than your counterparts who’ve been hit by Penguin.

Penguin Traits

When algorithm updates shake things up on the Internet, we hear tales of doom about Penguins, Pandas and other wild creatures in the world of Google. But what do we know about real penguins anyway? It appears that the penguin animal and the Google Penguin have a lot in common:

Google Penguin Penguin Animal
Dines on SPAM Dines on small fish and vegetation
Goal is to clean up the online environment Thrives in a clean environment
Dives deep into websites, looking for fodder in the form of suspicious links and questionable activities Dives deep into the water, looking for fodder
Associates with spiders, pandas and other penguins Lives in an environment with seals, fish, whales and other penguins
Goes fishing at will Goes fishing several times a day
Rarely sleeps Rarely sleeps
Lives in the land of the Internet Lives in the Southern Hemisphere

Aloof creatures, penguins can have a significant impact on their environments. By avoiding link schemes and following Google’s guidelines about linking, you shouldn’t have to worry about the latest algorithm update – Penguin or otherwise. Like its stealthy animal namesake, the Google Penguin probably won’t bite you unless you’re threatening its environment.


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