We reported back in September that Myspace was coming back after a long, long time. Well, now after another lengthy stretch of time in beta, it actually has.
Before you start cringing and groaning that MySpace is dead and should stay there–wait just a minute. Like we said before, MySpace isn’t coming back with the animated GIFs, sparkly headache-inducing backgrounds, and friend ranking that we all remember back in its glory days.
Myspace 2013 is a whole new kind of social site altogether. It has shed it’s former chaotic layout and has focused on the one remaining value it had to offer: music.
Now the site is a social music site made to showcase album artwork, images of people and songs. The updated music platform is fresh out of beta version as of this week. However, since the first days of Myspace Music, sites like Bandcamp have arrived on the scene making the competition pretty stiff.
The first look at the new Myspace was actually shown off in November of 2012, and the beta released earlier this year (to invitees only), but it wasn’t given any real attention until its public release this week. Now there are television ads and people are doing something they haven’t done in years: talking about Myspace.Myspace also vamped up their iPhone app, and while they did revert back to their GIF-loving with a new GIF creator (similar to Twitter’s Vine), they also included a Social Radio. This promised according to the Guardian, “your own personal radio station loaded with the music you love.”
Myspace has invested $20 million into their advertising to boost notice about the new view they’re providing. They’re working hard to spread the word on the new site as well as their improved app- all with the intent to prove they’ve changed. Really guys, they’re not that bad anymore.
What do you think? Will you cave and sign up like our co-worker Dan, or have enough other music sites popped up in Myspace’s absence to make it obsolete?