As if Facebook didn’t generate enough money, now it’s proving to be on the mobile rise. Thirty percent of its first quarter revenue from ads came from mobile ads alone. This is a significant increase from the 23% it saw last quarter.
This is great news for the growing social network. A primary concern once the industry was launched into the mobile platform was the amountof users accessing Facebook primarily through their mobile devices, (i.e. phones, tablets, iPods, and iPads, etc.).
The first mobile ad was introduced in February 2012, just a little more than a year ago. Ads for mobile have become more and more regular, and gaming companies jumped on to install mobile app ads.
“Every major brand, company or service wants to build apps as an interface for their customers,” said Facebook CEO Mark Zuckerberg. “This market is already big and I expect it to grow quickly.”
Recently, Facebook has about a method of more traditional advertising through the Facebook Exchange. This allows advertisers to place retargeted ads into user news-feeds. Thus, generating the highest form of engagement.
“[FBX] is working well, but the volume is still relatively small,” said Simon Mansell, CEO of TBG Digital, a major Facebook ads seller. If Facebook Exchange is successful, there will be access to a large amount of ad dollars that would otherwise still be off limits.
What are your thoughts on mobile ads and their success rate?
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