Microsoft Strikes Again with “Scroogled” Campaign; Gmail Takes the Heat

About a year ago, Microsoft launched the “Scroogled” campaign against Google’s “Google Docs.” It’s basically Microsoft’s clever way of saying “don’t get screwed by Google.” They claimed that such a technology could never compete with Microsoft’s own Office programs, and that Google Docs depended on Internet connection, something Word has never needed to rely on.

The site itself.

Now, Microsoft strikes again, this time attacking the ever-so-popular Gmail. What angle is Microsoft taking with this, you ask? “Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail with paid ads. And there’s no way to opt out of this invasion of your privacy. is different — we don’t go through your email to sell ads,” Microsoft’s says.

From Marketing Land on Scroogled.


“We don’t think personal conversations should be advertised against,” Chris Jones, head of Microsoft’s Windows Live Group, told ABC News at the time the service was released. With all the privacy issues Facebook has gone under fire for, it’s easy to see how a campaign like this could strike a chord with the droves of privacy-paranoid users out there. However, Gmail has been doing this for years and it’s starting to look like people just plain trust Google more than they do other Internet giants.

What do you think? Do you think you’re being screwed over by Google and it’s products? Are you more of a Microsoft fan?

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.