About a year ago, Microsoft launched the “Scroogled” campaign against Google’s “Google Docs.” It’s basically Microsoft’s clever way of saying “don’t get screwed by Google.” They claimed that such a technology could never compete with Microsoft’s own Office programs, and that Google Docs depended on Internet connection, something Word has never needed to rely on.
Now, Microsoft strikes again, this time attacking the ever-so-popular Gmail. What angle is Microsoft taking with this, you ask? “Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail with paid ads. And there’s no way to opt out of this invasion of your privacy. Outlook.com is different — we don’t go through your email to sell ads,” Microsoft’s Scroogled.com says.
“We don’t think personal conversations should be advertised against,” Chris Jones, head of Microsoft’s Windows Live Group, told ABC News at the time the service was released. With all the privacy issues Facebook has gone under fire for, it’s easy to see how a campaign like this could strike a chord with the droves of privacy-paranoid users out there. However, Gmail has been doing this for years and it’s starting to look like people just plain trust Google more than they do other Internet giants.
What do you think? Do you think you’re being screwed over by Google and it’s products? Are you more of a Microsoft fan?
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