Amazon has a new treat in store for Twitter users in hopes to simplify the online shopping experience. Their newest feature that debuted this week, “Amazon Wish List“, allows users to save Amazon products to their wishlist by simply replying with a tweet to the product link using the hash-tag #AmazonWishList.
This news comes after Amazon’s first successful feature addition called Amazon Cart which enables users to save an item to their cart without having to leave Twitter.
These concepts are revolutionizing the way we shop and interact through digital platforms. Twitter has been working on their own e-commerce strategy recently but have barely skimmed the surface compared to what Amazon has accomplished so far. I foresee a huge shift in online purchasing behaviors if more companies plan to integrate features that let consumers shop without having to leave an app.
“Twitter offers Amazon customers a great environment for inspiration and discovery. #AmazonWishList makes it easy for people to quickly add holiday gifts, decor or entertaining items tweeted, allowing customers to simply save items to their Wish List and keep on Tweeting.”-John Yurcisin, Director of Social at Amazon “
Allowing users the ability to shop on various sites without having to leave a specific social app is the direction companies will most likely be headed in.
Amazon explains the success of the feature that came before #AmazonWishList:
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