It’s Not Just the News Anymore

As if we didn’t already know that social media is taking over (at least for now), a Did You Know 4.0 post on YouTube.com kicked out some startling statistics.

NBC, ABC & CBS are collectively getting 10 million unique viewers each month, compared to 250 million unique viewers each month on MySpace, YouTube and Facebook collectively. The interesting thing is, the first 3 have been around for 200 years put together. None of the second 3 even existed 6 years ago.

So rather than relying on our age-old news leaders for hard-core information compiled from research, interviews and first-hand knowledge, we are drifting toward short tidbits of what’s happening now with sources based on rumor, opinion and something picked up on a cell phone camera.

Kind of scary, isn’t it? Maybe it’s a trend of being less interested in actual news because we don’t like what we’re hearing. Between the economic downturn, political arm wrestling and just plain unpleasant news topics, social media outlets are more eye-catching and thought provoking. It seems most people would rather see a quick video clip of the latest Space Shuttle mission than find out China’s plan to vaccinate more than 65 million people by the end of the year. Of course, you can always catch up on the evening’s television programming schedule by surfing onto the network sites, but even that can be picked up by following them on Twitter instead.

Yes, even the former big 3 for news have slipped into the stream of social media.

If you can’t beat ‘em, join ‘em.

For more startling statistics on the trends of new technology and social media, check out the Did You Know 4.0 link at http://www.youtube.com/watch?v=6ILQrUrEWe8.

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