Grandparents Are Going Social

If you think someone on Facebook sounds just like your mother – or grandmother – it might not be your imagination. An unlikely group has emerged on the social media scene: Grandparents. A recent study showed that 22 percent of all grandparents are now using social media sites. In the UK, for example, a sampling of grandparents by found 71 percent are using Facebook, 34 percent are on Twitter and 9 percent are registered with LinkedIn. Half of those polled said they were encouraged to join social networking sites by younger family members. About 20 percent joined to keep in touch with family and friends.

Keep in mind that Baby Boomers in the US are now a part of the growing grandparent population. There are about 77 million Baby Boomers (those born in the US between 1946 and 1964), and they represent 28 percent of the American population. Something else to consider is that the Baby Boomers’ grandchildren are now reaching the age where they are old enough to create their own social media accounts online. As social messaging becomes the hip, if not only, way for youngsters to communicate, their grandparents seem to be catching on.

As the number of grandparents and Baby Boomers on social media websites continues to grow, look for savvy social media marketers to start targeting this demographic through Facebook ads and promoted posts on Twitter.

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