Today Google announced a new tool that will enable Webmasters to collect important site feedback from visitors through a basic survey using just a simple snippet of code. Google’s website satisfaction surveys are free for the default set of questions, which includes the visitor’s level of satisfaction, what they might have found frustrating or unappealing, their reason for visiting the site, and if they were able to complete their goals there. If you want a custom survey, not to worry—webmasters will have the opportunity to customize the survey questions for just a penny per response.
A survey will run until it’s received 500 responses and will begin again after 30 days. Survey responses are gathered and displayed within a dashboard. (Also important to note, Google Consumer Surveys are restricted to US English visitors on non-mobile devices.)
For the paid version of Google’s satisfaction surveys, the cost is far better than most survey software, but it does come at an additional price: your data. Everyone knows that Google’s entire business model is based on data, and a lot of it. But think back to the release of Google Panda over 2 years ago: the super-algorithm which used human quality testers to morph itself into a lean, mean, crap-detecting machine. During this development process, testers would rate websites on quality, design, trustworthiness, speed, and more, defining what would be considered low-quality. Panda’s eventual release affected rankings for about 12% of all search results, steadily increasing with subsequent updates.
With Panda, Google witnessed newfound (and super awesome) capabilities with engineering and machine learning, and was able to provide a higher-quality product to its users to boot. With the changes that resulted from Panda, you can bet Google’s been starving for this kind of data to further their world domination conquests.
What do you think of Google’s new offering? Do you think you’ll use their feedback surveys on your website, and even further, do you think there will be implications?