“Google My Business:” Google’s New Hub for Businesses

Google brings maps, search, reviews and G+ together in one centralized location

If you thought the Google+ push was over, we’re here to assure you that while it’s been quiet as of late, it seems that Facebook’s peaceful contender is just getting started . . . and this time with a service that will be sure to solidify the network’s position in the social sphere.

Google announced this morning a new, centralized service for business owners to manage all of their customer connection points within Google, merging the features of search, maps, and social. Google My Business will replace other Google business services like Places for Business and the Google+ Dashboard, and will instead standardize business information across Google Maps, Google Search, and Google+. If you’re a business owner, this means that you can modify business information, add photos, and even share to your Google+ page from one centralized location. You’ll even be able to see reviews from across the web and respond to customer reviews on Google.

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Google’s also making sure paid ads are as trouble-free as possible for businesses by integrating with AdWords Express, Google’s automated, locally-focused advertising platform. For added ease of use, businesses will soon be able to manage Google My Business services and Insights from anywhere with the Google My Business apps on for Android and iOS (coming soon).

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So, What Now?

The best part is that if you already manage a business through Google+ or Places, you don’t have to do anything, since all accounts will be upgraded automatically. If you’re not currently managing a business through Google’s services, you can sign up for Google My Business here.

If you are unclear as to how having your business set up correctly in the Google-verse can grow your Online Marketing, we’re here to help.

To learn more about Google My Business, check out this video: