Contrary to the opinions of at least 98% of the people in my immediate vicinity, Google has confirmed that it just might be okay to be a “Chatty Cathy” online—especially if that mindset conveys to the content you provide on your website. That’s right, yesterday Google introduced In-Depth Articles, a new feature showcasing long-form articles in Google Search results.
To understand a broad topic, sometimes you need more than a quick answer. Our research indicates perhaps 10% of people’s daily information needs fit this category — topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results.
Before you start telling the world your inner-most thoughts and feelings, it’s probably important to mention that your life at length isn’t likely to make it into Google’s In-Depth Articles feature and that with In-Depth Articles there’s a solid focus on content quality (don’t you dare act surprised!).
If you’d like to try to make the cut though, here are some tips from Google:
- Implement Schema.org Article Markup to identify your content
- Add authorship markup to your content (you can even find CM’s free Google+ Authorship Guide here!)
- Add markup denoting pagination and canonicalization
- Link your Google+ Page to your website and use organization markup to indicate your logo
- If your content is restricted, check into First Click Free to allow Googlebot to index your content
Who said being long-winded can’t have its advantages?