Google made yet another move toward “bringing trust and transparency to your search ads” when they announced today that they’ll be rolling out Consumer Ratings Annotations in search ads, in which beta tests showed an average click-through rate (CTR) increase of 10%. These ratings are a new ad format providing “detailed consumer opinion data” to highlight the strongest parts of your business.
Consumer Ratings Annotations are derived from Google’s Consumer Surveys (GCS) data, and the ad format showcases one to three of your best survey scores along with a link for “Ratings,” which expands into a full view of survey data. Even better, rating categories are matched as closely as possible to your business, so according to Google, if you’re an airline, your rewards program score may be emphasized. Of course, if you haven’t used Consumer Surveys, you won’t be eligible to use this ad format. Learn more about Consumer Ratings Annotations on Inside AdWords.