Father’s Day Sales Expected to Top $11.1 Billion

This is good news for retailers, as the expected average spending of $106.49 on Father’s Day gifts is the highest ever, and up from last year’s figures of $94.32. For online businesses, this could be a banner year. Compete’s recent survey of 2 million shoppers shows that of the approximately 1 million planning to buy Father’s Day presents, 34 percent plan to do it online.

NRF predicts consumers will spend about $2.1 billion on entertainment and activities, like going out to restaurants and movies or hitting the golf course. Consumers will likely spend about $1.4 billion on gift cards. Another $1.3 billion is predicted for electronics, with about $1.2 billion split between sporting goods and automotive accessories. Clothing comes in at about $1.4 billion as well. The remaining sales will be mostly spent on gifts like books and CDs, home improvement, gardening tools and appliances.

So what does this mean for e-tailers and retailers? Visibility and advertising could pay off
handsomely for Father’s Day. This might be a good time to check your pay-per-click ad campaign, and schedule a few more clerks and order pickers over the next few days to handle the extra business.

(source: NRF’s 2011 Consumer Intentions and Actions Father’s Day survey)

With Father’s Day coming at the end of the week, there’s still time for last-minute shoppers to pick up something trendy or useful before time is up. Statistics show that Americans plan on spending more money on Dear Old Dad this year than they did last year. A consumer research survey conductedby BIGresearch on behalf of the National Retail Federation (NRF) shed some light on the growing trend of buying Father’s Day gifts, projecting $11.1 billion in sales.

This is good news for retailers, as the expected average spending of $106.49 on Father’s Day gifts is the highest ever, and up from last year’s figures of $94.32. For online businesses, this could be a banner year. Compete’s recent survey of 2 million shoppers shows that of the approximately 1 million planning to buy Father’s Day presents, 34 percent plan to do it online.

NRF predicts consumers will spend about $2.1 billion on entertainment and activities, like going out to restaurants and movies or hitting the golf course. Consumers will likely spend about $1.4 billion on gift cards. Another $1.3 billion is predicted for electronics, with about $1.2 billion split between sporting goods and automotive accessories. Clothing comes in at about $1.4 billion as well. The remaining sales will be mostly spent on gifts like books and CDs, home improvement, gardening tools and appliances.

So what does this mean for e-tailers and retailers? Visibility and advertising could pay off

handsomely for Father’s Day. This might be a good time to check your pay-per-click ad campaign, and schedule a few more clerks and order pickers over the next few days to handle the extra business.

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