Facebook Retargeting Ads Now in the News Feed

Facebook retargeting ads will now be able to show up right in the news feed.  What does this mean for advertisers?  More opportunities to reach new clients, and another chance to reach those who didn’t convert initially.

Instead of being trapped to the side bar with only 99 x 72 pixel dimensions for your image and a 90 character count, now retargeting ads on Facebook will show up directly in users’ News Feeds.  They act as a sponsored story:


What this does for marketers is allow the ads to be connected to the Facebook fan page.  There’s also not really a limit on the amount of words you can choose to include.  However, it’s always best not to get too carried away with text anyway since too many words can be obnoxious to users who didn’t expect to see your post in their News Feeds in the first place.

Facebook has tried to combine the aesthetics of a sponsored story with the kind of content Facebook users see on a regular basis so the chance of it being seen, read, and clicked on is higher than ever.

The intended end result with this is more looks, clicks, and conversions.  And paying by the cost per thousand impressions will give you the opportunity to change things up and try different ads, compete your ads, and test what will give you more clicks and conversions.

These ads are 50% bigger and have engaging elements such as liking and sharing, and even commenting.  In comparison to side bar ads, the News Feed ads are delivering an average increase in ROI of 197% according to a study published by Nanigans.

Screen-Shot-2013-05-08-at-11.13.05-AMHave you seen or used this kind of remarketing yet since Facebook’s release of the new feature?  What do you think of the news feed ads?

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.