There’s No Place Like Facebook Home

We’ve all had that feeling that Facebook was going to take over the world, and we agree that it’s a close run between them, Google, and Apple for Internet domination.  Now Facebook is trying to step up their game with a big power play: The Facebook Home.

Facebook Announces New Launcher Service For Android PhonesFacebook first changed things up on us with the “Timeline” addition to  pages.  Ever since then it has shown more of an interest in creating platforms that are more personal for users.  Mark Zuckerberg, (Founder and CEO of Facebook) took note of the 600 million Facebook mobile users and deemed the mobile frontier top priority in expansion.  And thus, the Facebook Home was born.

Home is a software that allows Android owners to replace their cell phone home screens with their Facebook newsfeeds.  (As if we weren’t addicted to our feeds enough)  Instead of having to take the time to push the icon and laboriously wait for the app to launch in order to access the endless streams of personal rants, now you can be constantly connected.  You won’t even have to ever look up from your phone!

“The home screen is the soul of your phone.  It sets the tone for your whole experience and we think it should be deeply personal,” says Zuckerberg on the design for Facebook Home.  Because the only thing you need a phone for is Facebook…

Don’t have an Android to experience the Facebook Home on?  No worries!  You can easily trade in your iPhone for the $99 smartphone that Facebook released on the AT&T line- the HTC First.  With this you can experience Home on a phone specifically designed to run the new interface.  Otherwise, Apple won’t be jumping on the Home bandwagon anytime soon.

Perhaps you’re not too jaded by the whole “Facebook Home” idea.  You’re not the only one.  The concept has gotten some negative feedback, mostly centered around the idea that real people should be more important than the Facebook ones.

Microsoft’s Rakesh Agrawal says, “Already when I’m at dinner, people are playing with Facebook on their phones.  Do I want it to be even easier for them to ignore me?”

With the ads Facebook has been using to promote the product, you get the impression that it’s going to make your real life a whole lot less boring.  Because being trapped in your phone screen is way more enticing.


This dinner ad was negatively reviewed by a writer at Forbes. “This ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things,” he said. “In other words, Facebook Home makes it a whole lot easier to be rude to your family and in-the-flesh friends.”

What are your thoughts about the Facebook Home and it’s advertising?  Is this something that will improve user experience, or will it be a giant bust?

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.