Facebook Auto-Play Ads: Innovation or Nightmare?

We know ads can get a bad rap. Even Twitter co-founder, Biz Stone, mentioned Facebook should release an ad-free version. However, that hasn’t held Facebook back from deciding to roll out some obnoxious auto-play video ads.


With a payday of around $1-2.5 million a day, it’s easy to see the appeal for Facebook. The video ads have a planned launch of sometime “later this year.”

“While the social network already allows advertisers to upload videos to their Facebook page and then broadcast them into a user’s news feed, the new service would let marketers buy their way directly into a person’s feed with a 15-second pitch, according to the people,” says Bloomburg’s Edmund Lee.

Facebook wants users to get value from the ads however, and they are working to make sure the video ads remain useful, and less irritating. Viewers of the ads won’t see the same clip more than 3 times a day (that’s less than most see certain TV commercials – I mean, come on, how many television jingles do you have memorized?)

CEO Mark Zuckerberg has worked hard to acquire HD videos and playback features that are painless to use, in efforts to make the launch more pleasurable to users.

Will Facebook auto-play ads affect the way you use the social media platform?

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.