Customer Magnetism Review: Twitter’s Who to Follow Suggestions

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest. has always promoted the idea that it’s good to be social online. About two weeks ago, Twitter rolled out a new feature designed to enhance the user’s experience on the social media website. It suggest other uses for your to “follow,” or receive their posted updates. The “Who to Follow” feature has advantages and disadvantages, depending on your point of view.

Each time you log on to your Twitter account, you are shown, among other things, 2 more accounts to follow. It also tells you who else you know on Twitter that is following them. In other words, it’s suggesting if your followers like these updates, you will too.

4For those who are like children on Christmas Eve and want to see the suggestions all at once instead of 2 at a time, you can do that too, by clicking on a link for the whole list.

The idea is based on the premise, if you like what this person has to offer, you’ll probably like what their acquaintances have to offer. It includes accounts that that update several times per hour and those that have been dormant for several months. It’s up to you whether or not to click the “follow” button. The choice of how much or how little to participate on social media websites is up to you.

Wait, there’s more…

By clicking on a link of an account you follow, you can now see who you both follow and else you know that follows them too. It might be nice to see what you have in common with your Twitter acquaintances. Then again, it might not. For those presently in a Twitter comfort zone, this could be viewed as an invasion of privacy. Think of it this way: Imagine you’re sitting in the cafeteria eating lunch and the person sitting with you takes your food tray and shows it to his friends at the next table. Granted, anyone walking by your table could see your tray if they wanted to, but does it need to be announced? Well, maybe on Twitter.

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  • That is cool you can see the whole list. I didn’t even realize that. By the way, that just got me distracted on Twitter for 20 minutes. Thanks!