Customer Magnetism Review: Facebook “Panic Button”

Customer Magnetism is starting a new blog feature called Customer Magnetism Review. We have put together a series for you this week reviewing various events, websites and products that you might want to check out – or not. After this week, it will become a monthly feature.


The U.K.’s Child Exploitation and Online Protection Centre (CEOP) has apparently been doing a victory dance since yesterday when Facebook agreed to work with CEOP by including their abuse reporting application into its system. Facebook will allegedly market the application to younger users (or users with younger birthdays listed – no help for the kids who sign up with a fake birth date), but it’s not something anyone will see as a default anywhere around the world anytime soon.

Originally, Facebook wasn’t interested in integrating anything of the sort, claiming that their privacy and security settings would be sufficient. And in the end, it seems that they still believe the same. While they agreed to launch CEOP’s “panic button,” Facebook doesn’t advertise as any sort of “panic button” really, but rather an optional application to help inform users about safety. Why would they want to promote the idea of necessary panic on their network anyway?

ceop facebook customer magnetism review

In response to the latest buzz about privacy issues, Facebook has updated their Safety Center in attempts to educate users on their safety with information targeted at both parents and teens. More than any real victory for internet safety advocates out there, this appears to be just another move by Facebook to settle people’s fears and lull them into a sense of internet security.

Do you think Facebook is responsible for the safety of its users, or should the users take their safety into their own hands? (Or are you unconcerned?)