Customer Magnetism Review: A Year in Review (Part 3)

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest.

cm-review-cleanThis is the last in our series of a look at the changes we have seen in the world of the Internet in the past year. Today, let’s take a look at some of the changes in social media.

Twitter has made a number of changes this year. Paid tweets, which are advertisements posted alongside regular user updates, were introduced earlier in the year. Twitter also started suggesting who its users should “follow,” then added a list of local trending topics. The biggest news was the unveilingCustomer-Magnetism-Twitter-Bird of the new Twitter in October. With several visual differences in format and function, Twitter users were given the opportunity to try out the new version but use the old one for a few weeks longer if they preferred until it magically disappeared. Months later, the old version is still alive and well. Those hanging on to that old Twitter format get reminders of its impending doom every time they log on to the social networking website. For those dragging their feet, could this be a respectful nod, followed by a friendly prod?

diggProof that rebelling works? Digg, a published content sharing site, changed its format and rules for publishing earlier this year. It made some users so angry that they stopped using it. Others chose to point links for articles to the site’s biggest competitor, Reddit. (I have to wonder if that’s why Twitter hasn’t pulled the plug on its old version just yet. Just a thought.)

Facebook iconWith a new look to its profiles this year, Facebook also changed a lot of its settings to different features, like the custom landing tabs for smaller businesses, and adding an opt out of Instant Personalization to protect users’ privacy. A lot of hype came with the announcement of the revamped Messages service, but the concept of the faster and easier integrated features has yet to be the “g-mail killer” some expected. More exciting is the connect feature, where  a Facebook “like” button can be attached to any blog post or web page. One click from a reader will link it to their news feed on Facebook.

Well, that’s a wrap. With 2010 coming to a close, I am looking forward to the many changes that 2011 will bring – and there are sure to be plenty.

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