Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest.
There were a lot of changes in Internet marketing, search engines and websites in the past year. In the second part of our 3-part series, here are some of the more noteworthy changes by Google in 2010.
Google has made so many changes this year, we have dedicated a Customer Magnetism Review blog on those alone. It’s fair to say that the introductions of Google Buzz and Google Instant both created quite a stir. Google Buzz raised the question of invasion of privacy, when users’ personal information was shared without warning. Google Instant has highlighted the long-tailed keyword search. The announced departure of Google Wave made a few ripples. Google Maps changed the focus of local search engine marketing to some degree by offering only 4 map listings instead of the previous 7 and 10. It is now sometimes integrated into the organic search listings. Hands down, Google’s change to an all-local search has probably had the biggest impact on search engine marketing in 2010. Everything you search is now geographically driven, and the search engine results pages change according to the zip code of the searcher’s IP address or their selected search area. Why? Maybe because according to Google statistics, more than 20% of searches contain a locality.
Stay tuned. In tomorrow’s Customer Magnetism Review, we will take a look at the notable changes to social media in 2010.
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