Customer Magnetism Review: A Year in Review (Part 1)

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest.

cm-review-clean2010 brought forth a lot of changes. Some of them were forgettable, but there were a handful that caused substantial changes to life as we know it on the Internet. In fact, there were so many, we’re bringing it to you in three parts! Today, let’s take a look at some of the different happenings in search and the Internet world in general.

Microsoft adCenter
Once competitors, Yahoo! and Bing combined search engine advertising forces this year to become Microsoft Advertising adCenter. In an effort to provide more competition for Google as a search engine, Microsoft is now powering Yahoo! searches in addition to its own Bing decision engine searches. Pay-per-click advertising is now offered on one single platform instead of two. Microsoft adCenter says they wanted to give the 57 million users not on Google a chance to see your ads.

Yahoo! e-mail made ad placement a huge focus of change this year. First it started posting large self-promotional advertisements on its e-mail log-in page. Then it opened it up to regular advertisers. It added another twist by putting an opt-out window on the e-mail display page. One click makes them temporarily disappear.

It seems like such a long time ago, but it was only April when the Federal Trade Commission cracked down on advertising online. In a nutshell, if you are being paid or encouraged to say nice things about a company or brand, either be up front about it with your audience or don’t do it.

YouTube spent months making multiple changes to its user interface on video pages. One change allows users to vote for likes or dislikes on a posted video. It doesn’t say who likes it, but you’ll just have to trust them that someone, somewhere, feels that way. YouTube reaches 2 million searches a day, which is why its Unlisted feature was a bit of a surprise. The video networking website released a feature earlier this year for users to upload videos that could not be found by search, browse or by channel, so you had to know they were there. Anyone with the video address could access and view it. An older similar feature was limited to 25 viewers.

Stay tuned. In tomorrow’s Customer Magnetism Review, we will take a look at the noteworthy changes to Google in 2010.

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