Customer Magnetism Review: A New Twitter

Customer Magnetism Review is a monthly blog feature. We review various events, websites and products that you might want to check out – or not. It’s our way of keeping you up to date on the Internet’s latest.

cm-review-cleanAs of October 13th, the new Twitter was rolled out to all 160 million of its registered users. Twitter.com, referred to by everyone but Twitter itself as a social media website, is a way for people to stay connected and share information online by “following” other users’ posts, called timelines. A complete revamp of the website has affected how it is used and is an obvious springboard for more changes to come. Some like it, some don’t. It’s kind of like running a ball of cookie dough through a press. It still has the same components, but it looks completely different and doesn’t act the same when you use it.

Let’s take a look at some of the more startling changes on new Twitter.

Appearance
The screen is now divided into parts, making the timeline larger and easier to see. A separate section condenses an area for searches and other ways to navigate the site. If you haven’t had a chance to check out Twitter yet, check out Customer Magnetism on Twitter for a glimpse.

Sharing
A streamlined connection to media content websites like Flickr, YouTube, yfrog and TwitPic makes it easier to share embedded photos, videos and more.

Related Content
There are more details available for those willing to spend the time looking for them. Related replies to tweets, geographic locations and other information about the subject or author are also shown.

What’s Missing?
6Lists of who follows you and which users you follow are still accessable, but they do not carry the same information. Instead of scrolling through a list to see the last post, or “tweet,” of those you follow, you now see a mini profile of each user instead. You now must check on each one individually to see what they are up to. This eliminates the ability to quickly find interesting tweets. This feature also covers up the background wallpaper on user profiles often used to promote brands and company names by business ventures. This is a drastic change to the social media marketing aspect of the site.

Twitter is giving people a chance to get used to the new format. For those who resist change, the old version is still temporarily available at the click of a button. According to Twitter’s blog, that will soon be phased out, and “everyone will just use the new version.” That’s their plan, anyway.

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