What Does Inbound Marketing Really Mean?

What Does Inbound Marketing Really Mean?

It’s common knowledge that search engine optimization, social media, content marketing, and other earned media is all inbound marketing. But what is inbound marketing really? Turns out, it’s much more than just a term that was coined to include these… Read more »

Social Media Tips: Directing Traffic

Social Media Tips: Directing Traffic

If your company has integrated social media into your Internet marketing campaign, this might be a good time to make sure people can find you. This can be a great opportunity to engage with your social followers,  promote brand awareness… Read more »

Facebook Really, Really Wants You To Advertise with Them

Facebook Really, Really Wants You To Advertise with Them

No big surprise there. In the months leading up to the Facebook IPO, talk of Facebook advertising (its weaknesses, and what needed to improve to continue growing revenue, more specifically) ran rampant on all sorts of media outlets. The few… Read more »

YouTube Video Celebrates 7 Years

YouTube Video Celebrates 7 Years

Happy birthday, YouTube. It’s hard to believe that seven years have passed since the first video was uploaded to YouTube.com on Saturday, April 23, 2005 at 8:27 p.m. It was about a trip to the zoo. Many things have changed… Read more »

Have You Checked Your Hat Recently?

Have You Checked Your Hat Recently?

Black hat, white hat, grey hat – they might sound like terms straight out of a fashion magazine, but in reality they’re most often used to describe the type of web marketing services that a company provides. Basically, it’s shorthand… Read more »

Facebook Timeline Layout Cheat Sheet for Brand Pages

Facebook Timeline Layout Cheat Sheet for Brand Pages

Brands now have visual opportunities previously unheard of on Facebook and to help keep all of that straight, we’ve created a Facebook cheat sheet template for Timeline over here at Customer Magnetism. Simply download the PSD file, or get it all in a zip, and you’ll be set without having to Google what the new dimensions are every time!

The Beauty and Danger of Pinterest

The Beauty and Danger of Pinterest

Pinterest has become the Justin Bieber of social networks in the past few months—everyone is talking about it. According to Mashable, Pinterest is driving more traffic as a referrer than Google+, YouTube and LinkedIn combined; some even say “pinning” is… Read more »

Adding Google+ to Search

Adding Google+ to Search

Google made some major waves this week (and I don’t mean Google Wave; that’s long dead) in both search and social with their introduction of “Search, Plus Your World.” Taking personalized search to a whole new level, Google will basically… Read more »

Google+ Numbers Shoot Up

Google+ Numbers Shoot Up

Looks like Google+ finally opening up its beta to everyone has paid off: Google+ member numbers shot up 30% in the two days after the social media network became fully available to the public. The fact that the official launch… Read more »

Friday Reads: Welcome to Fall

Friday Reads: Welcome to Fall

This week’s Friday Reads celebrates the transition to Fall by featuring inspiration, change, and comfort food. Enjoy! TECH NEWS • Good summary of the changes coming to Facebook • Soon, you’ll be able to “+1” ads • How technology helped… Read more »

Friday Reads

Friday Reads

Welcome to a new feature of the CM blog: Friday Reads! In addition to sharing snippets of what’s going on in the tech and online world, we’ll be posting links to stories of interest that drew our attention over the… Read more »

Circles vs. Lists: Facebook Still Falls Short

Circles vs. Lists: Facebook Still Falls Short

So I caught this blog post this morning as I scanning the day’s tech headlines. In short, it surmises that Facebook is threatening Google+ in a new way by going after the “Circles” concept. The latest Facebook revisions unveiled a… Read more »

Followup: Daily Deals in Danger Altogether?

Followup: Daily Deals in Danger Altogether?

Since it was revealed last month that Groupon was bleeding money, other big names offering daily deals also scrutinized the deep-discount model and found it wanting. Deals experimenters such as Facebook and Yelp owned up to the fact that the… Read more »

Twitter Rolls Out New Image Sharing Service

Twitter Rolls Out New Image Sharing Service

Sharing images online just got a bit easier. Twitter.com now allows users to add images directly to their tweets via a camera icon. This new feature does three things for Twitter users. •    Increases security. Reducing the number of platforms… Read more »