Mobile Ads Bring Serious Revenue for Facebook

Mobile Ads Bring Serious Revenue for Facebook

As if Facebook didn’t generate enough money, now it’s proving to be on the mobile rise.  Thirty percent of its first quarter revenue from ads came from mobile ads alone.  This is a significant increase from the 23% it saw… Read more »

The Cost vs Value of a Facebook Like

The Cost vs Value of a Facebook Like

If you ever use Facebook Ads for your business, you’ve more than likely calculated a “cost per like” average every time you’ve paid for an ad to determine how much you’re actually spending to get new likes.  While the phrase… Read more »

Welcome to Twitter Keyword Targeting

Welcome to Twitter Keyword Targeting

Last Wednesday (April 17th), Twitter decided to amp up their advertising platform to a whole new level and play with the big boys of advertising. Twitter sent out a mass email to their existing Twitter Ads users saying:  “You can… Read more »

There’s No Place Like Facebook Home

There’s No Place Like Facebook Home

We’ve all had that feeling that Facebook was going to take over the world, and we agree that it’s a close run between them, Google, and Apple for Internet domination.  Now Facebook is trying to step up their game with… Read more »

Tumblr Into Our Hearts

Tumblr Into Our Hearts

Tumblr:  Home to the hundreds of hilarious gifs on the internet. It’s only fair we pay respects to the joy it has brought to so many of our lives.  If you don’t know Tumblr, you don’t know living. Ol’ Tumblr was… Read more »

Tracking Facebook Graph Searches in Google Analytics

Tracking Facebook Graph Searches in Google Analytics

Zuckerberg shook up Internet users (as he has a habit of doing) in January when he launched the Facebook Graph Search feature, creating a semantic search engine designed to give answers to user natural language queries rather than a list… Read more »

RIP Tweetdeck Mobile Apps

RIP Tweetdeck Mobile Apps

For those of you who don’t know what Tweetdeck is, this probably won’t even concern you, but we’ll fill you in anyways. Also: where have you been? Tweetdeck is a social media dashboard application for management of Twitter and Facebook… Read more »

Heard it Through the Social “Vine”

Heard it Through the Social “Vine”

Twitter introduced a new app with the new year. Vine is a mobile service released on January 24th that lets you capture and share short looping videos. Not unlike Tweets, videos on Vine are meant to be kept short (6… Read more »

Super Bowl 2013 Commercials Gear Up for Social Debut

Super Bowl 2013 Commercials Gear Up for Social Debut

For years, Super Bowl marketing has been the big splash for larger companies and well-known brands to showcase their best and newest ads. The promotions used to be kept under lock and key until the big day, when everyone who’s… Read more »

Most Awkward Holiday Stock Photos Ever

Most Awkward Holiday Stock Photos Ever

We’re back with another round of astonishingly awkward stock photos, this time with an unfortunate amount of holiday flair! Alright. We get it. A lot of retailers have holiday specials and it makes sense to promote those with some seasonal… Read more »

Sounding the “Smoke Alarm” for a Good Cause

Sounding the “Smoke Alarm” for a Good Cause

It’s amazing when you realize how, in just the last half-decade alone, modern technology and social media have made it possible to spread the word about various causes. With the click of a button, you can “like” a status or… Read more »