Facebook To Release New Ad Product For Local Businesses

Facebook To Release New Ad Product For Local Businesses

Formally dubbed “Local Awareness ads”, Facebook recently announced a new product that will allow businesses to target ads based on a groups location. Specifically, people who are in the geographic radius of your business at any given time. Marketers will… Read more »

YouTube Analytics Dashboard Gets An Upgrade

YouTube Analytics Dashboard Gets An Upgrade

Curious to know how many views your YouTube video has generated in the last few days or even within the last hour? Visit your YouTube channel’s analytics dashboard today to find out. As of last week, YouTube introduced “Real-Time Analytics”… Read more »

Promote that Page: GTMFYM with Social Media Ads

Promote that Page: GTMFYM with Social Media Ads

If we’re talking about getting the most for your money (which we totally are. You should check out our other posts in the series.), hands down social media is the front-runner in the cheap online advertising realm. It can be… Read more »

Advertisers Get Insights about a Whole New Audience on Facebook

Advertisers Get Insights about a Whole New Audience on Facebook

Facebook’s Insights have always given admins valuable data about their Page’s fan base. After all, even if you’ve already done the market research and know who your target audience is, sometimes your actual following on social can vary, and it’s important… Read more »

A New Twitter Profile in 10 Seconds*

A New Twitter Profile in 10 Seconds*

*actual time to create a new cover photo may vary. Either way, it’s really quick. Twitter is rolling out a few major changes to their layout these days, and we can’t help but notice just how much it resembles Facebook’s… Read more »

A New Layout for Facebook Pages Once Again

The Facebook Page Timeline layout is changing again! Have you seen that little notification on the Facebook Pages you run recently? It’s been a while since Facebook has made any major changes to Page Timelines, so we were really due… Read more »

What You Can Learn About Your Audience from Facebook Insights

What You Can Learn About Your Audience from Facebook Insights

Knowing your audience is one of the most important aspects of social media marketing. Let’s be real, though. It’s one of the most important things in marketing overall. In writing, too, for that matter. And public speaking. But sometimes with… Read more »

Creating Facebook Ads: a Step-by-Step Tutorial

Creating Facebook Ads: a Step-by-Step Tutorial

If you’ve ever thought about trying out Facebook ads but have held back for some reason: now is the time! Not only are they performing better than ever, but at a lower cost. In 2013, Facebook ads were clicked 29%… Read more »

The Power (and Value) of Holiday Pinning

The Power (and Value) of Holiday Pinning

It’s easy to cringe at early holiday commercials, Christmas music playing already in department stores, or wreaths being hung on streetlights around town. The day after Halloween just feels a little early. However, as we get further into November, now… Read more »