How Do You Search Online?

It’s something that we almost take for granted – when we search for something online, we expect to find the results immediately. However, the way that I search can drastically differ than how my co-worker, Sydney searches or even how… Read more »

SEO Search Terms: How to do Keyword Research

One of the most important steps of search engine optimization is to make sure you are targeting the right search terms. Fortunately Google provides a free keyword research tool called Keyword Planner. This helpful tool is primarily offered by Google… Read more »

The Slow but Powerful ROI of Online Branding

The Slow but Powerful ROI of Online Branding

Tracking ROI A sad comment often heard within the marketing community is, “I know that at least half of my marketing worked last year. I just don’t know which half.”  The good news is that online marketing efforts are fairly easy… Read more »

9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

How Content is the Foundation of SEO

I recently attended INBOUND 2015 where thousands of inbound marketing agents gathered and caught a presentation by Chad Pollitt, the Co-Founder of Relevance and he said, “SEO is not something you do anymore, it’s what happens when you do everything else… Read more »

Whodunnit?? Discovering Who Your Referrals Are

I can remember being a kid and walking over to a neighbor’s house with my Dad to drop off the name and phone number of a company who had recently taken down some trees in our yard. Our neighbor had… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

8 Tips to Creating a Blog Strategy

  It seems so simple. Creating a blog strategy, something that you should be able to knock out in a few minutes and be set for your entire year of content creation, right? Wrong. It’s a process that takes time,… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means keeping up with an ever-changing “best practices” or a new set of rules that a platform springs on you at… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Google Webmaster Tools has Changed

Google Webmaster Tools has Changed

What’s Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. This is a smart move on Google’s behalf to get more people involved with their brand and better understand the platform. In… Read more »