PPC Campaigns: When to Rebuild and When to Start Over

PPC Campaigns: When to Rebuild and When to Start Over

To start from scratch or not to start from scratch: that is the question. If you’re at an agency, usually when you get a new client, they already have some sort of paid campaign running. This presents the question: should… Read more »

Google Announces Consumer Ratings Annotations

Google Announces Consumer Ratings Annotations

Google made yet another move toward “bringing trust and transparency to your search ads” when they announced today that they’ll be rolling out Consumer Ratings Annotations in search ads, in which beta tests showed an average click-through rate (CTR) increase… Read more »

Google Ad Sizes Cheat Sheet

Google Ad Sizes Cheat Sheet

It’s a new year and we’ve got a new downloadable resource! Paid search isn’t just for huge, national companies. As Google’s ad platform has improved over the years with specialized targeting, extensions, and remarketing, it’s become a crazy-useful tool for everyone… Read more »

Pay-Per-Click Advertising: Changing With the Seasons

Pay-Per-Click Advertising: Changing With the Seasons

With the winter solstice nearly upon us and the holiday shopping season well under way, this is a good time to think about your pay-per-click (PPC) advertising campaign. Many businesses use Google AdWords and Bing Ads as part of their… Read more »

Google Gives Brands New, Bigger Ad Options

Google Gives Brands New, Bigger Ad Options

Display ads are about to get bigger. Literally. Up until recently, Google Adsense’s largest display size was 336 x 280. However, as the Web evolves, so do ads. With the rise of sites like Pinterest and the popularity of infographics… Read more »

Google Beefs Up Local Just in Time for the Holidays

Google Beefs Up Local Just in Time for the Holidays

Pay per click has always been ideal for super-precise targeting, but today, the paid search gods have smiled upon us. Google announced today that they’re making it even easier to get your business in front of prospective buyers with an… Read more »