What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or GSP’s for short. They have actually been around for over 2 years but in beta form. You may have already… Read more »

How to Spend Your Q4 Budget

The holidays are rapidly approaching and with that in mind, so is the end of 2015. Whether you refuse to believe it or are already in 2016 planning mode, what are you going to do with your remaining budget for… Read more »

9 Quick Tips for Optimizing your Google Shopping Campaign

So your Google Shopping campaign just launched, and you want to begin optimizing the campaign for better performance. At this point, you’ve probably realized that Shopping campaign management is quite different from regular search ads, and you may be wondering… Read more »

Yahoo Gemini: Find the right customers, in the right place

Let’s just start from the beginning, shall we? Yahoo Ad Manager was Yahoo’s initial advertising platform which acted as a simplified plan for advertisers to buy and manage native ad products like image ads and sponsored posts. Yahoo Ad Manager was all fine and… Read more »

The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it comes to investing in any type of marketing, figuring out what, if any, return your investment has is crucial to… Read more »

Bid Adjustments for Beginners

Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how they are finding your site. Bid adjustments are a great way to capitalize on getting more qualified users to your… Read more »

4 Tips for Writing The Best PPC Ad Copy

4 Tips for Writing The Best PPC Ad Copy

It was the best of times and the worst of times….which is a fair way to describe anytime you’re writing ad copy for your PPC account. Since there’s no ultimate answer when it comes to writing “the perfect ad copy,”… Read more »

Getting the Most for Your Money: Video Advertising Effectiveness

Getting the Most for Your Money: Video Advertising Effectiveness

Sometimes when people think about the Internet, they imagine it’s forever the magical word-of-mouth, viral-driven, world-wide-exposure-getting machine it can be. Because sites like YouTube and Facebook used to be an egalitarian wonderland for individuals to have the same fighting chance as brands,… Read more »

Perfect Ad Placement with AdWords Automated Bidding

Perfect Ad Placement with AdWords Automated Bidding

Paid search managers are frequently tasked with managing large accounts that include thousands of keywords. While some choose to utilize third-party tools to automate bids in AdWords, there are many who manually update maximum cost-per-click (CPC) to more precisely position… Read more »