Which Would You Pick: Privacy or Relevancy?

Which Would You Pick: Privacy or Relevancy?

We’ve all been victim of irrelevant ads.  Technology ads targeted towards baby boomers, or alcohol ads that pop up for underage adolescents.  It can be annoying and distracting, but it’s definitely unwanted. In order to better market to customers, some… Read more »

Discover What Makes You Different (And 6 Ways To Use It)

Discover What Makes You Different (And 6 Ways To Use It)

When you’re putting together a marketing strategy, a prominent element is to set your company apart from everyone else in your niche. It’s something you can use in your Internet marketing campaign to help customers realize that your company is… Read more »

Pay-Per-Click Advertising: Changing With the Seasons

Pay-Per-Click Advertising: Changing With the Seasons

With the winter solstice nearly upon us and the holiday shopping season well under way, this is a good time to think about your pay-per-click (PPC) advertising campaign. Many businesses use Google AdWords and Bing Ads as part of their… Read more »

Father’s Day Sales Expected to Top $11.1 Billion

Father’s Day Sales Expected to Top $11.1 Billion

This is good news for retailers, as the expected average spending of $106.49 on Father’s Day gifts is the highest ever, and up from last year’s figures of $94.32. For online businesses, this could be a banner year. Compete’s recent… Read more »